Campaigns that reach 3.5% active participation do not fail in achieving their objectives*​

* In a global study of 323 violent and non-violent campaigns between 1900-2016 by Harvard researcher Dr. Erica Chenoweth, all non-violent campaigns reaching a threshold of 3.5% participation of the population during a peak event achieved their objectives. Non-violent campaigns were twice as likely to succeed than violent campaigns.

2020. The critical year to reverse the tide on climate change. Earth Day’s 50th Anniversary.

April 22-24

Informed goals motivate.

Youth organizations around the globe are leading on mobilization. It will take all of us. Keep informed. Put your talents to use. Find an event near you and plan to participate. and many, many more

We'll list more resources soon.

How Applied Enlightenment wants to help:

* Conduct an awareness campaign to promote the “3.5% rule” and participation goals for Earth Day 2020.

* Conduct similar awareness campaigns for other large planned Protests/Strikes happening over 2020, particularly those planned prior to the UN Climate Change Conference (COP26) in November

* Conduct a similar awareness campaign for one or more demonstrations before the 2020 U.S. election

The 3.5 for Earth Day campaign is the first initiative taken on by Applied Enlightenment, an organization of project concepts launched on January 16, 2020.

This campaign is a very small part of what Applied Enlightenment has in mind. Please go to our Home Page to find out what we're about.